The more popular an online communication service becomes, the greater the odds of it becoming a vessel for delivering marketing content. From web-pages, to email, to search engines, to social networks, businesses are always jumping on each new opportunity to promote themselves online. And the latest communication channel to get co-opted for marketing purposes in this manner is instant messaging.
It was only a matter of time before businesses realized they could leverage the rising popularity of communication apps such as Facebook Messenger, WhatsApp, and Viber to increase their audience. This is easier said than done. While the audience is quick to adapt to emerging online technologies, it always takes the business a while to figure out how to utilize them effectively.
One piece of tech that is promising to accelerate this process is the chatbot. According to recent data, almost 60% of all millennials and Gen Xers in the US alone have interacted with chatbots in some capacity, and this number will likely increase in the future. The kicker here is that chatbots often use services such as Facebook Messenger for communicating with consumers. Hence, the more you know about instant messaging services and chatbots, the better equipped you will be to use them together for marketing purposes.
To find out more about this topic, take a look at the overview we have prepared in the rest of this article.