If you look at the current scenario of the business world, you will know, it is never easy to keep your customer and employee satisfied.
At the beginning of any startup, handling the business process, finances, and data are much easier for a businessperson. Managing few spreadsheets, monitoring emails send outs and a good website is probably what they all require to keep it going. But as the company grows bigger, they slowly tend to realize the importance of implementing ERP solution in their company.