Customer satisfaction through better customer service is inevitable nowadays. When it comes to your customer management, your performance will always be judged with how many customers are satisfied with your service. This is when the importance of automation comes into play.
CRM automation helps and allows you to focus on other important things in your workplace. It also enables the users to get quick answers to all the query a client might have. The latest technology of CRM automation tools is able to boost your customer service with readiness and high accuracy. Not just that, it brings in a number of cost-saving mantra in your business and gives you the freedom to prioritize the ever so imperative human interactions. So, therefore, with the automation of CRM, your opportunities to improve your customer experience is endless.
So in this article, let’s find out the common set of tools that are being used in CRM automation. Also, we will discuss the benefits of CRM automation in your business and lastly how CRM automation can save your ever so precious time while improving your customer experience. So without wasting any time let’s dive into the limitless benefits of CRM automation that helps in improving customer service.
Most Common Automated Customer Service Tools
This is the age of new ideas, innovative technologies and new tools, on which we all rely on to provide service to the customers. So here are some of the most common automated CRM tools.
- SMS & Text Messages
- Interactive & automated email
- Push notifications
- Automated helpdesk systems
How CRM Automation Benefits Your Business
With the advancement of the latest technology, automation is available at the fingertips of everyone. Automation in CRM is a collection of sectors that captivate a business need. This automation helps a company in a number of ways. You are able to customize the tool according to your business processes. Moreover, you can add approval for commercial adjustments, add your own prompts, assign to each business process for permissions. More importantly, assigning groups or individuals to a certain set of tasks.
Through CRM automation, your business can benefit by improving the following entities:
- Speeding up your business process to complete tasks
- Business process simplification
- Less time required for training & onboarding purpose
- Consistency in business process and policy treatment
- Interactions with genuine customers
- Minimizing the time for client issue handling
So, it is safe to say automating your CRM can save both your precious time and money uplifting the overall customer experience & service.
Ways CRM Automation Can Save Time Improving Customer Experience
All CRM consists of basic automation for sales, email and marketing. You can effectively combine these together to make the CRM work. Even better if you know the ways where CRM automation yields the positive results for you. And with the proper CRM automation, not just it improves your customer experience but it can certainly save your business a handsome amount of time & money.
Now let’s check out the ways CRM automation can do this.
Having the feature of automated calling for customer management is indeed the option that would save a lot of your valuable time. And smart CRM automation provides calling automation to its users.
The calling automation of CRM will include, one-click calling & recording, direct reporting on daily calls, automatic notes and a follow-up email after every call. The telephony automation will ensure there is no fall back in the contacts and calling followup. More importantly, it helps reduce the delay of the sales team into closing deals.
Automating The Lead Management Process
Now the process of lead & data management is indeed the kind of task that begs for automation in CRM. The manual entry of every piece of detailed information consumes a lot of time. Not just time, this manual process of lead or data entry is super prone to error.
But CRM automation will be able to automate the productive lead management system by using continuous profiling that gathers all the basic information, emails, web & social presence behavior of the leads. Moreover, the automation will help regulate the sales guide and data entry by monitoring and displaying the right set of information at the right time.
Automating The Nurturing Of The Lead
Once your leads and the data that you have collected are sorted, now you will require the automation that would trigger automatic nurturing of those leads and data. This is why you would need to have CRM automation, that automatically nurtures your leads by timely follow-ups, dripping of emails, metrics, weekly/monthly reports and lead scoring.
Based on the response of the drip email this automation would be able to sort out leads into several groups. This would also track a customer’s buying pattern, web page visits, and other choices they made. And in case of every lead being generated, automated CRM would record the marketing metrics & sales, track its reports and set the scores subsequently.
Deal Management Automation
In order to efficiently manage your deals and possible opportunities, you got to improve your sales. Routine automation of sales related activities is possible with an advanced CRM. To manage deals effectively, it is highly essential to have actions like recording regular deals, tracking of deals, and monthly returns are needed to be automated.
Now with CRM automation, all these entities of deal management are made automated without any hassle. Not just the above entities, the follow-ups of sales, forecasting the profit, account & billing management are all possible to be regulated with CRM automation process. And this automation saves an ample amount of time while managing deals for your business.
Automating The Customer Support
Now if you are looking to improve your customer experience, then automating the customer support of your company is really essential. Actions relevant to customer services such as automated bot response, live chat, voice calling in real-time and FAQ’s are quite necessary for your customer support staff.
Now when you automate your CRM, you get to use all those innovative features that would essentially improve your customer experience. Moreover, automation of CRM will help send faster responses to prioritized queries, managing the regular customer queries and while assigning reply for social share posts. Now all this is possible with CRM automation improving the customer support & experience.
Automation Is Your Way to Success !!
In this mobile-driven world, customers are uniting with businesses in the most unconventional of ways. So it is highly essential for all companies to go that extra mile beyond just tracking the metrics of generated leads for getting a clear idea of the customer drive. In fact, it is a must to track down every consumer engagement starting from filled forms to phone calls or any other channel through which they may interact.
Indeed, in many cases, this standard of tracking customer engagement may seem difficult but with the current inclusion of CRM automation, the process of it can be made highly convenient. And it is no longer unachievable by any means.
And realistically speaking, the implementation of CRM Workflow automation is not that difficult anymore. There are all-in-one ERP tools like WP ERP nowadays that can turn your company’s HR, CR and Accounts management easier than ever. So if you are running a small to medium-sized business and looking to automate your CR, HR or Accounting then you may want to give WP ERP Demo a try to experience the difference yourself.
Curious about learning more about how CRM tool of WP ERP works? Then