When we speak of CRM solutions today, we often use it synonymously with customer management and everything that comes with it. While it’s important to find the best automation tool that cuts down time and costs, having it does not mark the end to the countless variety of customer experiences, situations and preferences you will encounter nor the end to the discovery of creative ways that make your user experience great.
This article builds upon this thought that you can come into terms with CRM the strategy and CRM the tool using solutions that let you do both: formulate strategy and manage customers.
