Customer Relation Manager is important to any business but more so for eCommerce ventures. That is why when businesses are talking about more sales and offering better customer services, then they should choose a CRM system. However, to properly use the CRM system you must know the proper CRM implementation process.
However, if you opt for a WordPress CRM solution, it will not only provide you with extra security but also give you the ease of use. Moreover, WordPress has the power to empower your business highly if you already have a website on this platform.
That is why today we are going to talk about how CRM software works. And also which WordPress CRM you can choose for your business.
Let’s start with why you need the CRM software, we will get on with the implementation a bit later.
How WordPress CRM Helps to Maintain Your Relationship with Customers
We emphasize on WordPress CRM system as it performs better than a hosted solution. Besides, there is obviously a matter of security. Apart from this, it creates a suitable environment for you to maintain a balanced relationship with your customers.
So, before jumping onto the CRM implementation process, we will first talk about how it will benefit you.
Being Able to Give Timely Responses to Your Customers
When you are running an eCommerce business, customer service is very important. The success ratio will largely depend on the distribution of your customer service.
Three out of five customers are willing to abandon a former favorite brand in order to experience better customer service.
No matter what kind of business you are running, there is no alternative to build a loyal customer base- customers that are going to come again and again for purchasing. And the way to create loyal customers is to have a positive relationship with them.
For satisfying this purpose, you must have a good understanding of your customers’ needs and desires. It will determine how they will interact with your brand.
Luckily, with WordPress CRM software, you are able to keep records of your leads and current customers. It allows you to categorize and organize customer needs and behavior so that you can promote your business to the right target groups and at the right time. Also, it helps employees understand the history and current status of customers with the company. As a result, it allows you to serve your clients more effectively.
Receive Valuable Feedback to Make Decisive Changes through CRM
As a business owner what you will like more? Obviously getting customer feedback and making improvements accordingly. WordPress CRM systems are ingrained with a lot of tools and extensions that help you to extract and visualize your data.
Also, Data-driven outcomes allow managers and team leaders to make better sales and production forecasts. Thus they know which type of audience is more responsive to marketing tactics. Being data-driven also allows your company to know the number of complaints and keep track of how many issues are being resolved on a regular basis and the response time.
Collect Customer Information to Conduct Target Marketing
During the execution of the CRM implementation process, you will find that the system will give you ample opportunity to collect your customer information. For example, if you are selling to individual consumers, you will need their age, gender, location, spending habits, and income.
However, if you sell to businesses, you will be more interested in information like what sector they are in, how big they are, how much they spend, and what other suppliers they use. In this situation, WordPress CRM can be your life savior. It will help you to collect:
- Personal customer details
- Customer contact information
- Their purchase information
- Engagement information
- Feedback information and others
This information will help you optimize your marketing campaigns more precisely and also your customers won’t be bombarded with irrelevant ads.
Smart Communication Using Email
WordPress CRM solutions allow integrated email campaigns to be carried out to attract and serve customers. It also alerts team members timely when clients respond. Email campaigns allow employees to send personalized messages to segmented lists of leads.
Managers and owners can make the right decision at the right time from collecting and using these perspectives.
WordPress CRM Implementation Process- How It Works
CRM Software comes for all types of businesses regardless of shape and size. The main goal of this software is to help you get a better understanding of your customers and use that knowledge to reach greater heights. Although it is one goal, the Customer Relations Manager system has different features. That allows owners to take different routes to achieve their goals.
However, you need to know how CRM software works in order to cash-in its full functionalities for your benefit. To start off:
Create Contacts with Easy Form Builder for Lead Collection
The important role of the Customer Relationship Manager is to create a relation with the customer. For that, you need to create contacts. An effective CRM system lets you create a contact with an informative yet simple contact form. That way you can add all the details with the utmost ease.
However, an effective way to build a customer relationship is to make them feel special. If you can wish them on their happy birthday, or anniversary it will certainly make them feel wanted.
In other words, CRM will give you the opportunity to use the customer’s personal information to do targeted marketing.
Add A Sticky Note to Remember Everything
Another aspect of CRM is that you can add special notes, reminders, comments, messages, and a lot more in the user’s profile. They’re like quick alarms, milestones of your progress & clues which will lead you to valuable insights.
The customer notes are mainly used for writing internal information about customer preferences, logging phone calls, or documenting conversations with the customer. Once the note is added, it can be easily available to the rest of the team members to access or share it with each other.
Create a Communication System
It is important to keep the communication open all time with your customers for daily follow-ups. The CRM system will allow you to integrate your email so that you can easily continue the conversation with your customers.
Also, you can schedule meetings between your customers & representatives. After that, notify with follow-up calls or emails.
Assign Agents to Manage Contacts
Obviously, it is quite impossible to manage all the contacts all your own. that is why you can add or assign a team member for each customer to overview the lead management.
That way, all the customers will get the attention that they need and get the perfect service from your company.
Manage Your B2B Users Efficiently
CRM system lets you handle your business clients, partners & others as efficiently as you do your contacts. You can easily make company profiles & handle multiple representatives.
Divide Your Contacts into Groups
Not all contacts serve the same purpose. They have a different life stage. When you have contacts from different companies having similar interests or customers of the same product from different regions, clump them all in a group to serve accordingly.
That way you can deal with them much easier and more precisely.
Overview Everything with a Detailed Report
With CRM reports, you can easily view activity, customer & growth report of your customers and business clients. Also, there is an option to use filters to put your information in context & get a better understanding.
Also, we can say you will have a complete handle on the whole process.
However, so far the points we talked about are the Basic WordPress CRM Implementation Process and what it will let you do. But, some of them offer exclusive add-ons or premium versions that will let you take your lead management to a whole new level.
Well, we showed you how CRM software works. Perhaps you may get confused about which one should be the best fit for your business.
Which One Should You Pick (Best CRM)
We know there are many exemplary CRM tools out there. But, as the customer is one of the most important parts of a business, it is very crucial to handle them in a sensible way. That is why you need the right and efficient Customer Relationship Manager system.
The one name comes to mind is the WP EPR CRM system. With some exclusive addons, it has some revolutionary features like,
- View customer status and activity logging and respond appropriately
- You can prioritize your responses based on customer status
- Assign tasks to team members
- Use your past search criteria to search again
- Make company profiles and handle multiple representatives seamlessly
- Send emails easily through the built-in mail system
- Schedule a meeting or a call with customers and representatives
- Obtain valuable insights of your progress from the notes and logs
- Search for the right contacts with advanced filtering options
- Group your customers their interests-wise
that will not only make the CRM implementation process smooth but also show you the best way to manage your leads.
Handing Over to You
If you are running a small or medium-sized business, it is important that the customers are satisfied and on your side. To make that happen, you need to give them the best service possible. That is what a CRM system does for you. It doesn’t matter you have the best product on the market.
If the customers don’t get the best service, then they will decline your product. So, it is wise to have a CRM system that will serve the purpose of you as well as your customers.
So be smart and pick the right CRM system.
